IMAGING CENTER DIRECT MAIL
THE ASK: Create a direct mail piece for doctors, making them aware that the new imaging facility is now open for referrals.
THE SOLUTION: Show doctors that you care about their patients too. The direct mail x-ray design and magnet would come with a game that would serve as a leave-behind for doctors to place in their waiting rooms for their patients.
FOR THE DOCTOR
- X-ray film messaging in an authentic x-ray manilla envelope.
- A pull-off magnet for easy takeaway information.
FOR THE PATIENT
- A simple, fun game to entertain them during their wait.
- Impossible to lose pieces:
- Blood cells are on a track that circles the board.
- Dice enclosed in a "popper" bubble.
INTERACTIVE CONFERENCE PIECE
A conference held in Dallas that was about medical communities coming together all across Texas to help the community as a whole. Multiple hospitals, private practices and others from the medical community would be there.
Create an interactive experience to illustrate the importance of the conference and everyone's part in it.
HOW IT WOULD WORK:
The idea was to create a visual, moving mural of lights that would create an image of the Dallas skyline as the noise increased in the room. As people started to enter the room, a few lights would flicker as they spoke to each other. As more walked in, the noise would grow and so would the number of lights. The more people who walked in, the more noise that would be made, and the image of lights would begin to create a clear view of the Dallas Skyline. Once everyone was settled into the room and the speaker came up to the podium, the skyline would disappear and all that would show is a single star in the sky as that doctor spoke.